Winrock Center

Winrock Town Center
Winrock shopping center.jpg
Main Entrance
LocationAlbuquerque, New Mexico, United States
Coordinates35°5′54″N 106°33′52″W / 35.09833°N 106.56444°W / 35.09833; -106.56444Coordinates: 35°5′54″N 106°33′52″W / 35.09833°N 106.56444°W / 35.09833; -106.56444
Opening dateMarch 1, 1961
Closing date2011
DeveloperWinthrop Rockefeller and The University of New Mexico
OwnerWinrock Partners, LLC
ArchitectVictor Gruen
No. of stores and services42 (1961)
No. of anchor tenants3 (1961)
Total retail floor area500,000 sq ft (46,000 m2) leaseable (1961) / 931,000 sq ft (86,500 m2) leasable (2001)
No. of floors2

Winrock Town Center is an open-air mixed-use development under construction in Albuquerque, New Mexico, United States. The center is anchored by two Dillard's locations and a Regal 16-screen IMAX and RPX Theatre. The town center is located on the site of the original Winrock Shopping Center, which opened in 1961 as the first regional shopping mall in New Mexico.

Pre-Winrock history (1920-1961)[]

In June 1920, the University of New Mexico purchased a 480-acre (190 ha) lot on what was then known as Albuquerque's East Mesa. The original intent UNM had with purchasing this lot was to transform it into a garden to produce vegetables for residential students. However, this idea was scrapped and the lot was left empty.[1]

About three decades later, the University of New Mexico began to sell off plots of its East Mesa site to residential developers, with the first 160 acres (65 ha) going to Ed Snow in 1953 and another 160 acres (65 ha) to Dale Bellemah in 1956.[1] This paved the way for new subdivisions and a new large population movement to this new part of Albuquerque. Soon enough, this would result in the need for the establishment of a retail area. This led to a 1958 meeting between then-UNM President Tom Popejoy and Winthrop Rockefeller, where they negotiated building a new regional shopping mall to be built on some of the last plots of UNM's East Mesa land.[1]

Winrock Shopping Center (1961–2011)[]

Winrock Shopping Center opened on March 1, 1961, on a 71-acre (29 ha) lot[2] near the planned Coronado Freeway. The $10 million project was a joint venture between the University of New Mexico, which owned the land, and soon-to-be Arkansas governor Winthrop Rockefeller, who was also responsible for construction of the Bank of New Mexico Building around the same time. Architect Victor Gruen, who was a refugee from Nazi-occupied Austria, designed the mall. Winrock was New Mexico's first regional shopping center[3] and was viewed as a symbol of progress and modernity,[4] attracting around 30,000 visitors on its first day of operation.[5] The original tenants included Montgomery Ward, JCPenney, S.S. Kresge, and Safeway,[6] with a Fedway store opening shortly afterward. Fox Winrock Theater, a freestanding movie theater off of Indian School Road, and an attached motor hotel opened in 1963.[7]

In March 1965, the rival Coronado Center was dedicated a short distance away. However, Winrock remained profitable for many years. Dillard's established their first store there in late 1971, when they rebranded the existing Fedway location. Soon after, a new store was built as a replacement. In 1971, Winrock was featured in the American International Pictures release Bunny O'Hare, which starred Bette Davis and Ernest Borgnine. In the film, the two ride a motorcycle through the mall while escaping from a bank robbery.

Winrock was built as an open-air mall with a screened canopy roof to protect shoppers from the elements, a first for New Mexico.[3] It was later completely enclosed in 1975, by which time it had grown to more than 900,000 square feet (84,000 m2) and around 70 stores. This renovation also added the distinctive burnt-orange pyramid at the east end of the mall.[8] Other significant expansions took place in 1967, 1972, and 1981, and 1984, which brought an upper floor to Winrock.[9] At its peak in the mid-1980s, the mall had 1,000,000 square feet (93,000 m2) of gross leasable area and 130 stores.[10][3]

Bealls was added in 1985.[11] This space later became Oshman's and, later, Sports Authority. Also, the Fox Winrock Theater was demolished to make way for a new freestanding movie theater on the site, known as the Winrock 6, which opened on October 3, 1986.[12]

Winrock received its largest renovation yet in 1990–94, remodeling the east atrium and Montgomery Ward store, demolishing an underused wing at the west end of the mall, and adding a second Dillard's on the site of the former JCPenney store (vacated in 1990).[13] The new Dillard's location housed men's and children's clothing, electronics, and housewares, while the women's clothing and cosmetics departments were kept at the original store.[14]

Beginning in the late 1990s, the mall began a steep decline and vacancy rates began to climb. By 2005, tenants' leases were not renewed in anticipation of redevelopment of the property.[15] That same year, the attached motor hotel Winrock Inn closed.[1] By the turn of the century, the mall was clearly dead and decaying rapidly. The only remaining stores were the two Dillard's, Bed, Bath and Beyond, and a Sports Authority, each of which owned their respective spaces.[16]

In 1999, Winrock Center was among the three New Mexico shopping malls, with the two others being Coronado Center and Cottonwood Mall, involved in a free speech lawsuit. Their policies on activity regulation were challenged by the SouthWest Organizing Project and ACLU after protesters attempted to hand out leaflets at the malls.[17] This case was dismissed. The 1972 case Lloyd Corp. v. Tanner states that shopping malls may limit speech activities (such as distribution of pamphlets) on premises.[18]

The mostly abandoned shopping center was used as a set for the filming of the 2009 American comedy film Observe and Report[19] and the 2013 American Mystery film/Thriller Odd Thomas[20]



The mostly empty mall in 2008

In July 2002, New Jersey based PruWinrock LLC, the firm that owned the property, announced new development and proposed “an open-air large-format community center.” This failed incarnation would have included high-end retail, a movie theater, and apartment condos. The new center would have included 450,000 square feet (42,000 m2) of retail space. Groundbreaking for phase I was to begin in 2003 and be completed two years later. PruWinrock's approval was denied by the planning commission for additional on and off-ramps to neighboring I-40 on the grounds that they had not completed a required traffic study.

Over the following years there were numerous false starts. Increasing construction and material costs were cited as a major factor in the delays. In 2007, PruWinrock sold the property to Albuquerque-based Goodman Realty Group for an undisclosed amount. Progress on the redevelopment project was slow. The new developers held community meetings to showcase the new plans in an effort to garner their approval and ask for their support.[15] The presented master plan included 1,500,000 square feet (140,000 m2) of new office, retail, restaurant, residential units, and a hotel.[21] Also included were a 70,000-square-foot (6,500 m2) movie theater (including IMAX), a grocery store, parks, plazas, and over 6000 parking spaces.


In February 2012, Goodman Realty Group announced that it had signed long-term leases with three major restaurants – Genghis Grill, BJ's Restaurant and Brewhouse, and Dave and Busters – to begin construction in the spring.[22] Demolition of the Winrock Center mall began in May 2012. Winrock Inn was the first part of the mall to be demolished because it attracted criminal activity.[23] And the Winrock 6, then branded as a United Artists theater under the ownership of Regal Entertainment Group, closed its doors in 2013 and was demolished that same year.[24] BJ's and Genghis Grill both opened in 2012, while Dave and Buster's, which took over the site of the original Winrock 6, opened on November 3, 2014.[25] Adjacent to BJ's, a Joe's Crab Shack was proposed, which would've been their first location in New Mexico.[26] However, they withdrew in 2015.[27] Instead, a Red Robin opened there in March 2017.[28]

Regal Winrock Stadium 16 IMAX & RPX during nighttime

The first phase of the project, a Regal 16-screen IMAX and RPX Theatre, had its grand opening on November 15, 2013.[29]

Rumors have speculated about the merging of the two Dillard's stores into a single, new stand-alone building that would be built west of the current Women's store and north of the current Men's store.[30] However, neither the manager of the store nor the developer have said anything about it since 2014.[31] The most recent site plan from September 28, 2017 shows the two Dillard's stores staying in their current spaces.[32]

The future Winrock Town Center may also include "ABQ Active", featuring a sports training center, rock climbing, indoor scuba diving, zip lining and indoor sky diving. This will all be dependent upon the economy and success of the new Winrock project.[33][34]

As of 2015, the Bed Bath & Beyond store has closed and moved to a new space near I-40 and San Mateo. Initially, Sports Authority relocated to a new space that partially replaced it. However, it closed shortly after the move as Sports Authority filed for bankruptcy in March 2016 and closed all of its stores in August 2016. A further proposal includes relocating the two Dillard's to a larger, singular store. Nordstrom Rack, DSW Shoe Warehouse, and other stores opened in Fall 2016.[35][36] PetSmart opened a store adjacent to Ulta Beauty in November 2017.[37]

The Corner at Winrock, a 22,000-square-foot building located on the southeast corner of Indian School and Uptown Loop behind Garduno's and Genghis Grill, began construction in 2016 and was completed in 2017.[38] Sauce Pizza & Wine, a Scottsdale, Arizona-based chain, was the first tenant to open at The Corner in July 2017.[39] A new Firehouse Subs location adjacent to Sauce Pizza & Wine opened on September 4, 2017.[37] Takumi Restaurant, a new upscale Japanese restaurant from the people behind Azuma Sushi & Teppan, opened in November 2017, along with a Mark Pardo Salon Spa.[37] Future tenants of The Corner include Old Town Olive, Village Nail, and Burger 21.[40][41]


  1. ^ a b c d "Winrock Center | Albuquerque Modernism". Retrieved 2018-03-10.
  2. ^ "Winrock Center Design Plans Near Completion". Albuquerque Journal. August 23, 1958. Retrieved March 7, 2018 – via
  3. ^ a b c Nathanson, Rick (August 2, 1984). "Winrock Renovation Adds 23 Stores". Albuquerque Journal. Retrieved March 7, 2018 – via
  4. ^ Steinman, Edna (March 1, 1961). "Winrock Center Is Termed Great Boost to Business in Albuquerque". Albuquerque Journal. Retrieved March 7, 2018 – via
  5. ^ Brimberg, Judith (March 2, 1961). "Winrock Attracts Throngs". Albuquerque Journal. Retrieved March 7, 2018 – via
  6. ^ "Winrock Center Lists 28 Stores To Occupy Space". Albuquerque Journal. February 5, 1960. Retrieved March 7, 2018 – via
  7. ^ "Fox Winrock Theatre in Albuquerque, NM - Cinema Treasures". Retrieved 2018-03-08.
  8. ^ Bouffard, Art (May 20, 1975). "Winrock to Enclose and Climatize Mall". Albuquerque Journal. Retrieved March 7, 2018 – via
  9. ^ Writer, Jessica Dyer | Journal Staff. "ABQ retail transformed by Winrock Center". Retrieved 2018-03-09.
  10. ^ "Winrock's Six-Month Renovation Complete". Albuquerque Journal. October 25, 1981. Retrieved March 7, 2018 – via
  11. ^ "New Mexico Labor Market Review". 1985.
  12. ^ "UA Winrock 6 in Albuquerque, NM - Cinema Treasures". Retrieved 2018-03-08.
  13. ^ Logan, Paul (July 22, 1992). "A New Look for Winrock Center". Albuquerque Journal. Retrieved March 8, 2018 – via
  14. ^ Baca, Nancy (February 5, 1994). "$6 Million Make-Over Under Way at Dillard's". Albuquerque Journal. Retrieved March 8, 2018 – via
  15. ^ a b Neighborhood is courted with new Winrock vision
  16. ^ "ABQjournal Metro: Fate of Winrock in New Hands". Retrieved 2018-03-11.
  17. ^ "Shopping Centers Today". 2007-09-30. Archived from the original on 2007-09-30. Retrieved 2018-03-09.
  18. ^ "FindLaw's United States Supreme Court case and opinions". Findlaw. Retrieved 2018-03-09.
  19. ^ [1] Observe and Report Review 18 Mar 2009.
  20. ^ [2]. On Location Casting 11 Aug 2011.
  21. ^ Goodman Realty Group - Winrock Town Center
  22. ^ Ginsberg, Steve (February 24, 2012). "Winrock closes in on three restaurants; groundbreaking soon". Albuquerque Business First. Retrieved November 12, 2013.
  23. ^ Ileto, Christie (2012-05-11). "Winrock Inn to be demolished". KOAT. Retrieved 2018-03-09.
  24. ^ "UA Winrock 6 in Albuquerque, NM - Cinema Treasures". Retrieved 2018-03-08.
  25. ^ "Dave & Buster's". Facebook.
  26. ^ Dyer, Jessica (September 16, 2013). "Restaurant selection growing at Winrock". Albuquerque Journal. Retrieved November 12, 2013.
  27. ^ "News Briefs: Joe's Crab Shack will no longer come to Winrock". KRQE News 13. 2015-04-22. Retrieved 2018-03-03.
  28. ^ "When the new Red Robin at Winrock is set to open". Retrieved 2018-03-03.
  29. ^ Dyer, Jessica (November 15, 2013). "What's that Winrock IMAX ticket going to cost you?". Albuquerque Journal. Retrieved November 18, 2013.
  30. ^ Writer, Jessica Dyer | Journal Staff. "Could two Winrock Dillard's become one?". Retrieved 2018-03-07.
  31. ^ Writer, Jessica Dyer | Journal Staff. "More changes coming to Winrock". Retrieved 2018-03-11.
  32. ^ "Winrock Town Center Large Site Plan" (PDF). Commercial Association of Realtors New Mexico. September 28, 2017.
  33. ^ KRQE Scuba diving for Winrock
  34. ^ KRQE Construction to begin
  35. ^ "'Major' work getting started at Winrock".
  36. ^ "More changes coming to Winrock".
  37. ^ a b c "Winrock Town Center". Retrieved 2018-03-03.
  38. ^ Writer, Jessica Dyer | Journal Staff. "The Corner @ Winrock adding tenants, resuming construction". Retrieved 2018-03-03.
  39. ^ "Sauce Pizza adding local favorites to its ABQ menu". Retrieved 2018-03-03.
  40. ^ "The Corner at Winrock to have local and first-to-market tenants". Retrieved 2018-03-03.
  41. ^ "The Corner at Winrock welcomes ABQ Melting Pot owner's next venture". Retrieved 2018-03-03.

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