|Single by Netta|
|Released||11 March 2018|
|Eurovision Song Contest 2018 entry|
|◄ "I Feel Alive" (2017)|
"Toy" (Hebrew transliteration: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter. The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.
The song became the most viewed video on Eurovision Song Contest's YouTube channel on 27 May 2018 and is the third most viewed song from Eurovision, after "Occidentali's Karma" and "Grande amore" (both entries from Italy, 2017 and 2015).
The song is set to be featured on the game Just Dance 2019.
The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה (ani lo buba, "I am not a doll"), and the slang word סטפה (stefa, meaning a pile of banknotes). The Japanese word baka (バカ "stupid") is also used extensively and the Pokémon character Pikachu is used once.
"Toy" was first drawn to compete at the first semi-final of the Eurovision Song Contest 2018, in which it was performed seventh in a field of nineteen songs, and achieved first place, based on a combination of fourth placing from televote and first from jury. It thus qualified for the final, under a format progressing the top ten most-voted songs from each semi-final. In the final the song was performed 22nd in a field of 26, and won, based on third placing with 212 points from the jury and winning the televote with 317 points, achieving overall first place with a combined score of 529 points.
Allegations were made that the performance of the song at Eurovision featured appropriation of Japanese cultural imagery as a "prop", including Netta wearing a kimono and buns, and the performance's staging featuring Maneki-nekos—a Japanese symbol of luck. Netta has not yet responded to the allegations, but did state in previous interviews that she was a follower of Japanese popular culture including, in particular, the Pokémon franchise.
Recording and management
|Austria (Ö3 Austria Top 40)||15|
|Belgium (Ultratop 50 Flanders)||29|
|Belgium (Ultratip Wallonia)||19|
|Czech Republic (Singles Digitál Top 100)||88|
|Finland (Suomen virallinen lista)||10|
|Germany (Official German Charts)||19|
|Greece Digital Singles (IFPI Greece)||12|
|Hungary (Stream Top 40)||36|
|Israel (Media Forest)||1|
|Netherlands (Single Top 100)||60|
|Scotland (Official Charts Company)||28|
|Switzerland (Schweizer Hitparade)||34|
|UK Singles (Official Charts Company)||49|
|US Dance Club Songs (Billboard)||1|
|US Hot Dance/Electronic Songs (Billboard)||27|