Jon Fisher

Jon Fisher
Jon Fisher 2017 image.jpg
Jon Fisher in 2017
Born (1972-01-19) January 19, 1972 (age 47)
EducationVassar College, University of San Francisco[1]
OccupationEntrepreneur, speaker, inventor
Spouse(s)Darla Kincheloe Fisher
Childrenone daughter

Jon Fisher (born January 19, 1972 in Stanford, California) is a Silicon Valley entrepreneur, investor,[2] author, speaker, philanthropist and inventor.[3][4][5] Fisher is known for advocating start-up acquisition strategy versus an IPO and is the author of Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths.[6]

He is the CEO and a cofounder of augmented reality streaming start up, CrowdOptic.[7] As co-inventor and co-founding CEO, Fisher built three companies including Bharosa—which produced the Oracle Adaptive Access Manager and sold to Oracle Corporation for a reported $50 million in 2007,[8] NetClerk—now part of Roper Technologies and AutoReach—now part of AutoNation.[9][10][11]

Early life and education[]

Fisher was born at Stanford Hospital to university professors Gerald and Anita Fisher. His father is a noted nuclear physicist at Stanford, who worked with Nobel laureates such as Arthur Schawlow, Robert Hofstadter and Felix Bloch.[12] Fisher graduated from The Nueva School and Crystal Springs Uplands School, and attended Vassar College before graduating from the University of San Francisco.[13]


Jon Fisher speaks at University of San Francisco commencement, 2018

In 1994, Fisher cofounded and was Chief Executive Officer of AutoReach,[14] now an AutoNation company.[14][15][16] Former Oracle President and recent Hewlett Packard chairman Ray Lane was Fisher's first angel investor and also invested in two of Fisher's later start ups.[17] In 1998, Fisher was the co-founder and CEO of the business software company, NetClerk, Inc., now part of Roper Technologies.[18] The company is known for creating the online construction permit and as one of the first-ever SaaS companies.[19][20] In 2001, Fisher teamed with the stars of the documentary film, including Kaleil Isaza Tuzman, to help entrepreneurs restructure and wind down their companies.[21] In 2004, Fisher cofounded and was Chief Executive Officer of Bharosa, which was acquired by Oracle Corporation in 2007.[22]


Fisher co-founded CrowdOptic, Inc. in 2011 with Jeff Broderick, Doug Van Blaricom and Alex Malinovsky.[23] In April 2011, Fisher became the CEO of CrowdOptic.[24][25][26] The company is known for its augmented reality technology in use in incident response, medicine and sports.[27] Fisher chose to market CrowdOptic in professional sports first "because it was splashy."[28] Wired magazine's Bruce Sterling wrote about CrowdOptic "I’ve never read a work of fiction or nonfiction that ever implied that such a technology might be possible.[29] In 2016 Business Insider's Julie Bort wrote that "CrowdOptic, which makes a technology so cool, we've never seen anything like it."[11] In 2017, a Silicon Review cover story featured Fisher and CrowdOptic's partnership with Hewlett Packard Enterprise, including servers, hardware, and software to serve the intelligent live-streaming market.[30]



Fisher is an adjunct professor at the University of San Francisco.[33] His book Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths (2008) [34] is required reading for the MBA program at several schools, including the Haas School of Business at the University of California, Berkeley.[35][36] The book is also one of three that was selected by the Ohio TechAngels for their project, which studied the timing and strategies involved in the sale of businesses, particularly those financed by angel investors.[37]


Named on 68 patents globally,[38][39] Fisher was a co-patentee in a contextual authentication patent awarded to Bharosa, which later received five issued patents and has twelve patents pending.[40] Fisher was also a co-patentee in the technology behind Glass at Work partner CrowdOptic, which triangulates two or more electronic devices focused in the same direction at the same time.[40] Fisher's company remains the only Google Glass partner with issued patents.[41]

Prediction of 2010 US unemployment peak[]

Fisher is known for making accurate predictions about the U.S. economy, particularly unemployment rates.[42][43] Fisher has commented that the drop in housing starts is a good indicator of the direction the unemployment rate is headed. He writes: "Historically, when new U.S. housing starts have plunged, unemployment has surged in the following year", concluding that he believes a linear correlation exists between national housing starts and national unemployment in times of severe recession.[42] Fisher made one of the most accurate unemployment forecasts in U.S. history in April 2008 at Marquette University, where he predicted U.S. unemployment would rise to 9% by April 2009.[43][44]

On Nov. 8, 2008, Fisher stated on National Public Radio that higher unemployment wouldn't increase foreclosures because there weren't many homeowners left who couldn't pay their mortgages, even without a job—although he thought they might not buy as many vehicles and other large purchases.[45]

In August 2009 at the Commonwealth Club of California, Fisher predicted U.S. unemployment would peak at not more than 10.4% before declining to 8.0% by end of 2010.[46][47] Fisher stated the consumer's home may be the center of the U.S. and international economies, challenging The World Is Flat thesis by Thomas L. Friedman.[48] Fisher has been an outspoken critic of the Treasury's bailout plans, saying "there are various techniques of restructuring that are familiar in the business world, none of which are being used by the government."[33] However, Fisher wrote that "entrepreneurship should not be used to bludgeon the safety net."[49]


Fisher has served as a trustee of the Nueva School in Hillsborough, CA and was a member of their 2008 capital campaign team.[50] He has served as a trustee of the Pacific Vascular Research Foundation in South San Francisco.[51] Jon has served on the board of the Buck Institute For Age Research.[52] Fisher was the commencement speaker in 2018 at University of San Francisco.[53]

Personal life[]

Fisher married Darla Kincheloe Fisher, owner of Koze clothing boutiques, in 2002, and their daughter was born in 2010.[54] In an interview with Blasting News Fisher said that "It is good to have money and work hard, but even if I had the talent to make billions of dollars and it meant trading time with my family, I wouldn’t do it."[7][55]

See also[]


  1. ^ "The Next Big Thing: USF Startup Founder Powers Google Glass". USF Newsroom. September 9, 2014. Retrieved September 11, 2014.
  2. ^ "A Man of the Future". Marin Magazine. Retrieved 7 September 2016.
  3. ^ Heidi N. Moore (October 20, 2008). "Experts: The Bailout Worked! So Far. That is, We Think". Wall Street Journal Blog. Retrieved October 22, 2010.
  4. ^ O'Brien, Chris. "O'Brien: Jon Fisher says selling company -- and missing out on IPO -- should be every entrepreneur's goal". Mercury News. Retrieved 1 April 2013.
  5. ^ Michael del Castillo (3 September 2013). "5 reasons this inventor called software ban 'worst advice in history of capitalism'". Upstart Business Journal. Retrieved 4 September 2013.
  6. ^ "How to Turn Community Into Strategic Customers". Forbes. Retrieved 12 January 2016.
  7. ^ a b "CEO Jon Fisher on Life, Business and the Pursuit of Happiness". Blasting News. Retrieved 9 August 2016.
  8. ^ "THE FOUNDERS: CrowdOptic Brings 'Context To Social' With Augmented Reality App". The Wall Street Journal. Retrieved 5 March 2019.
  9. ^ Dave Kearns (October 27, 2008). "Oracle delivers the fruit of its Bharosa acquisition". Network World. Retrieved October 22, 2010.
  10. ^ "CrowdOptic Brings Context to Social with Augmented Reality App". Wall Street Journal. Retrieved 11 September 2016.
  11. ^ a b "A fascination with Oracle made this founder rich, and now he's invented a way to look through walls". Business Insider. Retrieved 11 July 2016.
  12. ^ Trei, Lisa (27 August 1997). "Physics Tank razed to pave way for completion of SEQ". Stanford Report. Retrieved 23 March 2015.
  13. ^ "Jon Fisher". VentureBeat. Retrieved 1 April 2013.
  14. ^ a b "Patently Obvious? Score One for the Big Guys". Barron's. January 12, 2013.
  15. ^ "O'Brien: Jon Fisher says selling company -- and missing out on IPO -- should be every entrepreneur's goal". Retrieved 2 July 2012.
  16. ^ "Republic Industries Acquires Dealerships in Five States With over $1.1 Billion in Annualized Revenue". PR News Wire. Retrieved October 22, 2010.
  17. ^
  18. ^ "Roper Technologies to Buy ConstructConnect for $636 million". The Wall Street Journal. Retrieved 31 October 2016.
  19. ^ Lynn Graebner (29 August 1999). "NetClerk: Building permits are just a mouse click away". Silicon Valley Business Journal. Retrieved 31 October 2014.
  20. ^ Laurie J. Flynn (August 28, 2000). "Compressed Data; A San Francisco Company Learns What a Mayor Can Do for Business". New York Times. Retrieved October 22, 2010.
  21. ^ Carol Emert (August 12, 2001). "Entrepreneur bounces back from documented failure". San Francisco Chronicle. Retrieved October 22, 2010.
  22. ^ "Oracle Buys Online Identity Theft and Fraud Detection Leader Bharosa". Oracle press release. July 18, 2007. Archived from the original on May 14, 2008. Retrieved October 22, 2010.
  23. ^ Deborah Stambler (April 18, 2013). "Bold Vision: Jon Fisher of CrowdOptic". Huffington Post. Retrieved January 22, 2014.
  24. ^ Eric Fisher (2014-05-12). "Plugged In: Jon Fisher, CrowdOptic". Sports Business Daily Journal. Retrieved 2014-06-18.
  25. ^ Jon Fisher (2014-04-21). "Achieving Patent (Parent) Hood". Sand Hill. Retrieved 2014-07-22.
  26. ^ Riley McDermid (November 17, 2010). "Looking for perfect event pic?". Venture Retrieved November 19, 2010.
  27. ^ Matt Marshall (December 8, 2012). "How Crowdoptic's big data technology reveals the world's most popular photo objects". Venture Beat. Retrieved January 22, 2014.
  28. ^ Jane Wells (2014-07-18). "Google Glass hops into business with tech partners". CNBC. Retrieved 2014-07-22.
  29. ^ Bruce Sterling (May 25, 2011). "Augmented Reality: CrowdOptic triangulates and annotates a blimp". Wire Magazine. Retrieved August 9, 2011.
  30. ^ "Intelligent Live Streaming: CrowdOptic". The Silicon Review. Retrieved 30 September 2017.
  31. ^ "40 People to Watch: Jon Fisher". Silicon Valley — San Jose Business Journal. October 8, 2006. Retrieved October 22, 2010.
  32. ^ Jon Fisher Bharosa (Oracle '07) E&Y 2007 (Flash file). July 3, 2007. Event occurs at :20 to :35. Retrieved October 22, 2010.
  33. ^ a b Heidi N, Moore (March 23, 2009). "Treasury's Bailout Plan: First, Stop Handing Out Cash". Wall Street Journal blog. Retrieved October 22, 2010.
  34. ^ Fisher, Jon (2008). Strategic Entrepreneurism : Shattering the Start-Up Entrepreneurial Myths. New York: SelectBooks, Inc. ISBN 1-59079-189-4.
  35. ^ "Course Guide, EWMBA 295T – New Venture Finance" (PDF). Haas School of Business. Spring 2010. Retrieved October 23, 2010.
  36. ^ "Key issues in financing a for-profit or non-profit business". The Gratitude Network. Retrieved 12 January 2016.
  37. ^ "One Angel Group's Practical Journey to Improved Exit Strategies". Angel Capital Education Foundation. December 21, 2010. Archived from the original on January 9, 2011. Retrieved December 21, 2010.
  38. ^ "CrowdOptic Ushering in First Wave of Software Patents in Smart Glasses". Wearable World. Retrieved 9 August 2015.
  39. ^ "Inventorship Is Dead! Long Live the Inventor!". Newswire. Retrieved 12 April 2018.
  40. ^ a b "CrowdOptic Founder plans to introduce the "next big thing"". Washington Times. Retrieved 11 August 2013.
  41. ^ "Don't believe the unbelievers (Part 2); Google Glass has succeeded through Glass at Work". 9 to 5 Google. Retrieved 25 March 2015.
  42. ^ a b Greg MacSweeney (June 18, 2010). "I Hope I'm Wrong About Rising Unemployment". Wall street & Technology. Retrieved October 22, 2010.
  43. ^ a b Nicole Ferraro (March 18, 2010). "2011 to Bring 'Next Economic Catastrophe'". Internet Evolution. Retrieved October 22, 2010.
  44. ^ Drop in Housing Starts Indicates Unemployment Is Headed to 9%
  45. ^ NPR jobs
  46. ^ Jon Fisher (7 December 2009). "Unemployment will fall to 8 percent in 2010". SFGate. Retrieved 21 August 2014.
  47. ^ Entrepreneurism, Begin With The End In Mind: Jon Fisher (Flash file). San Francisco: August 7, 2009. Retrieved March 12, 2011.
  48. ^ Entrepreneurism, Begin With The End In Mind: Jon Fisher (Flash file). San Francisco: August 7, 2009. Event occurs at 17:45 to 19:00. Retrieved October 22, 2010.
  49. ^ "Archived copy". Archived from the original on 2013-11-04. Retrieved 2012-11-15.CS1 maint: Archived copy as title (link)
  50. ^ "Tea on the Green 2008". Archived from the original on October 10, 2010. Retrieved April 6, 2011.
  51. ^ "Executive profile: Jon B. Fisher". Retrieved April 6, 2011.
  52. ^ "Buck Institute: Jon B. Fisher". Retrieved September 14, 2011.
  53. ^ "Jon Fisher Believes Children are Humanity's Greatest Invention. Here's Why". Inno & Tech Today. Retrieved 9 January 2019.
  54. ^ Jeanne Matteucci (15 August 2014). "Koze boutique — a soft spot for cashmere in Tiburon". SFGate. Retrieved 21 August 2014.
  55. ^ "Author of Strategic Entrepreneurialism says Team Cohesiveness Leads to Innovation". CIO Magazine. Retrieved 7 November 2016.

External links[]

Jon Fisher keynotes University of San Francisco commencement 2018