Within the unincorporated community is the built-up census-designated place (CDP) of Hernandez, with an area of 1.7 square miles (4.4 km2). The Hernandez CDP had a population of 946 in the 2010 census,
The entire Hernandez area 55 square miles (140 km2) has the ZIP code 87537, pointing to ZIP Code Tabulation Area 87537 (ZCTA), with a population of 2,957 in the 2010 U.S. census. The racial makeup of the Hernandez ZCTA was 58.4% White, 0.4% African American, 2.6% Native American, 0.4% Asian, 35.3% from other races, and 2.9% from two or more races. Hispanic or Latino of any race were 88.9% of the population.
Despite its small population and unincorporated status, Hernandez became well known as the site of Moonrise, Hernandez, New Mexico, a black and white photograph taken by Ansel Adams, late in the afternoon on November 1, 1941, from a shoulder of highway US 84 / US 285. The fame of Hernandez grew when an escalation in the market value of photographic works was launched in 1971, when a 1948 print of this image of Hernandez sold at auction "for the then-unheard-of price of $71,500" ($432,100 today), with that same copy selling in 2006 for $609,600 ($740,000 today) at a Sotheby's New York auction.
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