Cover of the 17th issue from 2009 of Hana to Yume featuring Yona from Mizuho Kusanagi's Akatsuki no Yona.
|First issue||May 1974|
|Based in||Chiyoda-ku, Tokyo|
|Website||Hana to Yume|
The magazine is published on the 5th and 20th of every month. It is often nicknamed as HanaYume (花ゆめ) among the readers. The magazine is of size B5, and always comes with furoku or free supplements such as drama CDs, pencil boards, manga anthologies, stationery and calendars.
Any series which are serialized in Hana to Yume will be collected into tankōbon under the label, Hana to Yume Comics (花とゆめコミックス). While series from related magazines like Bessatsu Hana to Yume, LaLa, LaLa DX and Melody are also published under the same label, certain series from Melody are published under another different label, Jets Comics (ジェッツコミックス).
The readers have been 95% female. Its demographic consists of 4% of readers under 13, 62.2% for 13–18 years old, 18.6% for 19–23 years old and those who are 24 and older comprising the remaining 15.2%.
Hana to Yume began its publication as a monthly magazine in May 1974, with Kazuko Koyeno's illustration as the cover, with the price of 200 yen. However, in January 1975, its publication was changed from a monthly to a semi-monthly published magazine. The recent price has been 370 yen.
In 1976, 2 years after Hana to Yume was first published, LaLa (which was previously known as Hana to Yume LaLa) was created as a sister magazine to Hana to Yume. It later became its own independent magazine with a sister magazine of its own, LaLa DX.
In 2009, the magazine celebrated its 35th anniversary and has collaborated with Yahoo! Japan Comic which is currently digitally distributing the magazine's serialized manga. Glass Mask by Suzue Miuchi, Hanazakari no Kimitachi e by Hisaya Nakajō are among the 235 titles currently available to be read online. To commemorate the magazine's anniversary, there was an internet radio broadcast streaming at Yahoo! Japan for an hour and a half. Suzue Miuchi was the guest in the 2nd episode of the radio show, broadcast on May 4.
Hana to Yume Guide Book (花とゆめ GUIDE BOOK) was published and released together with a set of embossed stickers in issue 01 of the magazine in 2002 as a furoku to commemorate the magazine's 35th anniversary.
The book contains summaries of titles serialized in the magazine since its inception to April 2009. It also has well-wishing messages from 22 manga artists, among of them are Noriko Sasaki, Natsuki Takaya, Marimo Ragawa, Saki Hiwatari, Suzue Miuchi, Hisaya Nakajo and Nanpei Yamada who have been serializing their work in the magazine. There is also a special quiz and section containing a history of the magazine together with a chronology of domestic topics since the publication of their magazine.
In 2004, Hana to Yume had a circulation of 300,416 copies. In the following year, sales figures dropped to 295,208. In 2006, the sales of Hana to Yume was higher at 289,375 copies while its competitor, Sho-Comi has only 260,218 copies. As in 2009, sales declined to 226,542 copies.
The manga was written by Saki Hiwatari and first serialized in the Hana to Yume magazine and published as graphic novels from 1987 to 1994 by Hakusensha, Inc. Tokyo.
Yukie Nasu's Here is Greenwood shōjo manga classic... Hakusensha published the manga in Hana to Yume magazine from 1986 to 1991.