|"Crystal Blue-Haired Persuasion"|
|The Simpsons episode|
|Episode no.||Season 30|
|Directed by||Matthew Faughnan|
|Written by||Megan Amram|
|Original air date||May 12, 2019|
|Couch gag||Marge, Lisa, Bart and Maggie rush in only to find the entire living room, couch and TV in 3D clay-like forms, Marge feels the effects of the couch as if it was wrapping paper. Homer runs and tears through the living room background revealing the background (including the couch) as a tearable wallpaper and Homer says "D'oh!" in response.|
"Crystal Blue-Haired Persuasion" is the 23rd episode and season finale of the thirtieth season of the American animated sitcom The Simpsons, and the 662nd episode overall. It aired in the United States on Fox on May 12, 2019.
Due to a slight fall in profits at the nuclear plant, Mr. Burns cancels the employee's children's health care. Because the town's approval of corporate tax cuts prevents anyone from getting government health care, Bart is forced to switch to a generic medicine for his attention deficit disorder, which results in odd side effects. Dr. Nick is no help with the situation, but at a crystal shop, FAO Quartz, Marge and Bart discover blue healing crystals, and she decides to use these to supplement his treatment. Three weeks later Bart takes home an "A" on a paper, demonstrating the powers of the crystals.
When word of Bart's academic success spreads throughout the town's parents, who want to use the crystals for personal means, Marge goes to buy more crystals, but the shop is closing, and the owner gives Marge the entire inventory, while she joins a new cult. Marge opens her own crystal shop, Ye Olde New Age Store, out of the garage, and begins a thriving business. When materials start to run out, Lindsey Naegle appears and offers to expand her business, renaming it to Murmur. Lisa is skeptical about the powers, while Piper Paisley, the owner of a healing beauty relaxorium in Shelbyville, Plop, menaces Marge to get out of the business. Marge, ignoring Homer's concerns, decides to open up a Murmur kiosk at the Shelbyville Mall next to Plop.
At the school, Lisa investigates Bart's recent papers and discovers that Bart has hidden crib notes in the drawings around the classroom, which only the crystals reveal. She convinces Bart to confess to Marge, as he is betraying the one person who has treated him with love and affection. When Bart confesses to Marge that he cheated and Marge's customers angrily tell her the crystals did not work, Marge realizes that the crystals only made people's lives worse, so closes down Murmur and concedes to Piper, much to Piper's relief. She also tells Homer, who has quit his job due to Marge's success and taken on the role of a stereotypical stay-at-home spouse, to get back to work at the power plant.
In the tag scene, Marge visits the former owner of FAO Quartz at the cult to check up on her. The woman takes the opportunity to escape the cult with Marge. As they drive off in Marge's car, the cult owner blows up the bridge in an attempt to stop them from escaping.
Dennis Perkins of The A.V. Club gave the episode a B-, stating, "’Crystal Blue-Haired Persuasion’ left me feeling tired. Not because it's a bad episode, necessarily—it's above average, as far as a season 30 episode of The Simpsons goes. The overall feeling left after this 30th Simpsons season finale is more one of rueful resignation that, for all the show's pedigree, its occasional flashes of former glory, and the ever-hopeful optimism of the lifelong fan, the long-awaited Simpsons renaissance is just never going to come."
"Crystal Blue-Haired Persuasion" scored a 0.5 rating with a 3 share and was watched by 1.5 million people.
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