William John Henry Boetcker (1873–1962) was an American religious leader and influential public speaker.
He quickly gained attention as an outspoken opponent of organized labor and was instrumental in the founding of the Citizens Industrial Association, later making a professional career of public speaking, and is sometimes considered the forerunner of such contemporary "success coaches" as Anthony Robbins.
He is widely cred with coining the phrase, "A man is judged by the company he keeps, and a company is judged by the men it keeps, and the people of Democratic nations are judged by the type and caliber of officers they elect.”
An outspoken political conservative, Rev. Boetcker is perhaps best remembered for his authorship of a pamphlet entitled The Ten Cannots, originally published in 1916, that emphasizes freedom and responsibility of the individual on himself. It is often misattributed to Abraham Lincoln. The error apparently stems from a leaflet printed in 1942 by a conservative political organization called the Committee for Constitutional Government. The leaflet bore the title "Lincoln on Limitations" and contained some genuine Lincoln quotations on one side and the "Ten Cannots" on the other, with the attributions switched. The mistake of cring Lincoln for "The Ten Cannots" has been repeated, notably by Ronald Reagan in his address to the 1992 Republican National Convention in Houston, and by John Kasich on Fox News Sunday in 2015.
There are several minor variants of the pamphlet in circulation, but the most commonly accepted version appears below:
Boetcker also spoke of the "Seven National Crimes":