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The Circle 7 logo.png

The Circle 7 logo is an often-used television station logo in the United States. Designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations (all of which broadcast on VHF channel 7), the logo, or a version of it, is currently being used not only by ABC stations and affiliates, but also by a number of television broadcasters around the world.

History and information[]

Members of WLS-TV's Eyewitness News team wearing blazers adorned with a Circle 7 patch, c. 1972.

The Circle 7 logo was created by G. Dean Smith, a San Francisco graphic designer,[1] and was first used in 1962 by ABC as the logo for its (then) five owned-and-operated television stations: WABC-TV in New York City; KABC-TV in Los Angeles; WBKB (now WLS-TV) in Chicago; KGO-TV in San Francisco; and WXYZ-TV in Detroit. When ABC applied for television station licenses in the late 1940s, it was thought that the low-band channel frequencies (2 through 6) would be removed from use for television broadcasting, thus making these five stations broadcasting on VHF channel 7 the lowest on the television dial.[2] American Broadcasting-Paramount Theatres, ABC's then-corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.

When WABC-TV adopted the Eyewitness News format in 1968, all reporters and anchors were required to wear a blazer with a Circle 7 patch (a lapel pin in later years)[3] when they appeared on the air – a marketing practice that spread to the other ABC O&Os, and eventually to other ABC affiliates. Stations commonly used the logo on microphone flags, newscaster clothing and design of sets, as well as on-air graphics for locally originated programming.[4]

Stations that currently use the Circle 7 logo or a variant[]

Market Name Station Affiliation and ownership
Los Angeles, California KABC-TV ABC owned-and-operated station
Little Rock, Arkansas KATV ABC affiliate owned by Sinclair Broadcast Group
Omaha, Nebraska/Council Bluffs, Iowa KETV ABC affiliate owned by Hearst Television
San Francisco/Oakland/San Jose, California KGO-TV ABC owned-and-operated station
Seattle/Tacoma, Washington KIRO-TV CBS affiliate owned by Cox Media Group
Tyler/Longview, Texas KLTV ABC affiliate owned by Gray Television
Denver, Colorado KMGH-TV ABC affiliate owned by the E. W. Scripps Company
Albuquerque/Santa Fe, New Mexico KOAT-TV ABC affiliate owned by Hearst Television
Lake Charles, Louisiana KPLC NBC affiliate owned by Gray Television
Dickinson, North Dakota KQCD-TV NBC affiliate owned by Gray Television, satellite to Bismarck, North Dakota NBC affiliate KFYR-TV
Redding/Chico, California KRCR-TV ABC affiliate owned by Sinclair Broadcast Group
Lawton, Oklahoma/Wichita Falls, Texas KSWO-TV ABC affiliate owned by Gray Television
Boise, Idaho KTVB NBC affiliate owned by Tegna
El Paso, Texas/Las Cruces, New Mexico KVIA-TV ABC affiliate owned by News-Press & Gazette Company
Amarillo, Texas KVII-TV ABC affiliate owned by Sinclair Broadcast Group
New York, New York WABC-TV ABC owned-and-operated station
Jackson, Tennessee WBBJ-TV ABC affiliate owned by Bahakel Communications
Laurel/Hattiesburg, Mississippi WDAM-TV NBC (7.1) & ABC (7.2) affiliate owned by Gray Television
Boston, Massachusetts WHDH Independent station owned by Sunbeam Television
Dayton, Ohio WHIO-TV CBS affiliate owned by Cox Media Group
Washington, D.C. WJLA-TV ABC affiliate owned by Sinclair Broadcast Group
Buffalo, New York WKBW-TV ABC affiliate owned by the E. W. Scripps Company
Chicago, Illinois WLS-TV ABC owned-and-operated station
Miami/Fort Lauderdale, Florida WSVN Fox affiliate owned by Sunbeam Television
Carthage/Watertown, New York WWNY-TV CBS affiliate owned by Gray Television
Sarasota/Bradenton/Venice/North Port, Florida WWSB-TV ABC affiliate owned by Gray Television;
actually refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 40)
Detroit, Michigan WXYZ-TV ABC affiliate owned by the E. W. Scripps Company, formerly an ABC owned-and-operated station
Naples/Fort Myers/Cape Coral/Port Charlotte, Florida WZVN-TV ABC affiliate owned by Montclair Communications Inc.1;
actually refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 26)

1WZVN is operated through an LMA by Waterman Broadcasting Corporation.

Foreign use[]

See also[]

References[]

  1. ^ Fischbeck, George; Roach, Randy (2013). Dr. George: My Life in Weather. Albuquerque, New Mexico: University of New Mexico Press. ISBN 9780826353337.
  2. ^ Murray, Michael D.; Godfrey, Donald G., eds. (1997). Television in America: Local Station History from Across the Nation. Ames, IA: Iowa State Press. p. 6. ISBN 0-8138-2969-0.
  3. ^ Chicago Sun-Times:: Search
  4. ^ Grey, Johnathan; Johnson, Derek (2013), A Companion to Media Authorship, John Wiley & Sons, ISBN 9781118495254

Sources[]

Media related to Circle 7 logo at Wikimedia Commons