(7)

The Circle 7 logo.png

The Circle 7 logo is an often-used television station logo in the United States. Designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations (all of which broadcast on VHF channel 7), the logo, or a version of it, is currently being used not only by ABC stations and affiliates, but also by a number of television broadcasters around the world.

History and information[]

Members of WLS-TV's Eyewitness News team wearing blazers adorned with a Circle 7 patch, c. 1972.

The Circle 7 logo was created by G. Dean Smith, a San Francisco graphic designer,[1] and was first used in 1962 by ABC as the logo for its (then) five owned-and-operated television stations: WABC-TV in New York City; KABC-TV in Los Angeles; WBKB (now WLS-TV) in Chicago; KGO-TV in San Francisco; and WXYZ-TV in Detroit. When ABC applied for television station licenses in the late 1940s, it was thought that the low-band channel frequencies (2 through 6) would be removed from use for television broadcasting, thus making these five stations broadcasting on VHF channel 7 the lowest on the television dial.[2] American Broadcasting-Paramount Theatres, ABC's then-corporate parent, registered the Circle 7 logo with the U.S. Patent and Trademark Office in 1962.

When WABC-TV adopted the Eyewitness News format in 1968, all reporters and anchors were required to wear a blazer with a Circle 7 patch (a lapel pin in later years)[3] when they appeared on the air – a marketing practice that spread to the other ABC O&Os, and eventually to other ABC affiliates. Stations commonly used the logo on microphone flags, newscaster clothing and design of sets, as well as on-air graphics for locally originated programming.[4] Circle 7 Animation, a short-lived (2005-2006) Disney division that was working on sequels to Disney-owned Pixar's films, was named after the street it was located in.

U.S. stations currently using the Circle 7 logo or a variant[]

Station Market name Affiliation and ownership
KABC-TV Los Angeles, California ABC owned-and-operated station
KATV Little Rock, Arkansas ABC affiliate owned by Sinclair Broadcast Group
KETV Omaha, Nebraska/Council Bluffs, Iowa ABC affiliate owned by Hearst Television
KGO-TV San Francisco/Oakland/San Jose, California ABC owned-and-operated station
KIRO-TV Seattle/Tacoma, Washington CBS affiliate owned by Cox Media Group
KLTV Tyler/Longview, Texas ABC affiliate owned by Gray Television
KMGH-TV Denver, Colorado ABC affiliate owned by the E. W. Scripps Company
KOAT-TV Albuquerque/Santa Fe, New Mexico ABC affiliate owned by Hearst Television
KPLC Lake Charles, Louisiana NBC affiliate owned by Gray Television
KQCD-TV Dickinson, North Dakota NBC affiliate owned by Gray Television, satellite to Bismarck, North Dakota, NBC affiliate KFYR-TV
KRCR-TV Redding/Chico, California ABC affiliate owned by Sinclair Broadcast Group
KSWO-TV Lawton, Oklahoma/Wichita Falls, Texas ABC affiliate owned by Gray Television
KTVB Boise, Idaho NBC affiliate owned by Tegna
KVIA-TV El Paso, Texas/Las Cruces, New Mexico ABC affiliate owned by News-Press & Gazette Company
KVII-TV Amarillo, Texas ABC affiliate owned by Sinclair Broadcast Group
WABC-TV New York, New York ABC owned-and-operated station
WBBJ-TV Jackson, Tennessee ABC affiliate owned by Bahakel Communications
WDAM-TV Laurel/Hattiesburg, Mississippi NBC (7.1) & ABC (7.2) affiliate owned by Gray Television
WHDH Boston, Massachusetts Independent station owned by Sunbeam Television
WHIO-TV Dayton, Ohio CBS affiliate owned by Cox Media Group
WJLA-TV Washington, D.C. ABC affiliate owned by Sinclair Broadcast Group
WKBW-TV Buffalo, New York ABC affiliate owned by the E. W. Scripps Company
WLS-TV Chicago, Illinois ABC owned-and-operated station
WSVN Miami/Fort Lauderdale, Florida Fox affiliate owned by Sunbeam Television
WWNY-TV Carthage/Watertown, New York CBS affiliate owned by Gray Television
WWSB-TV Sarasota/Bradenton/Venice/North Port, Florida ABC affiliate owned by Gray Television;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 40)
WXYZ-TV Detroit, Michigan ABC affiliate owned by the E. W. Scripps Company, formerly an ABC owned-and-operated station
WZVN-TV Naples/Fort Myers/Cape Coral/Port Charlotte, Florida ABC affiliate owned by Montclair Communications Inc.1;
refers to being branded by cable channel 7 rather than actual virtual channel (station is on Channel 26)

1WZVN is operated through an LMA by Waterman Broadcasting Corporation.

Non-U.S. use[]

See also[]

References[]

  1. ^ Fischbeck, George; Roach, Randy (2013). Dr. George: My Life in Weather. Albuquerque, New Mexico: University of New Mexico Press. ISBN 9780826353337.
  2. ^ Murray, Michael D.; Godfrey, Donald G., eds. (1997). Television in America: Local Station History from Across the Nation. Ames, IA: Iowa State Press. p. 6. ISBN 0-8138-2969-0.
  3. ^ Chicago Sun-Times:: Search
  4. ^ Grey, Johnathan; Johnson, Derek (2013), A Companion to Media Authorship, John Wiley & Sons, ISBN 9781118495254

Sources[]

Media related to Circle 7 logo at Wikimedia Commons